Video production refers to the process of capturing moving images in sections, combining them and editing by a producer. There are different types of video production such as film production, event videos and marketing videos depending on the type audience on target and the size of production scale.
Video production starts with an idea which builds into a story which is put in writing as a script. There are three stages in video production which are; preproduction, production and post production and should be followed sequentially. The preproduction stage involves all the plans, requirements and the time frame for the video production. Production stage is the most involving as it deals with the actual capturing of the video contents. Postproduction phase deals with editing the video sections making sure that the sound effects and image resolutions properly done and organizing them in a way that they communicate to the intended audience.
It is the responsibility of a video producer to oversee the idea of video production, provide lighting, cameras, make-up artist and do the budget to eventually actualize video production. Government has legal rights that it has put in place such copy rights and video registration which the producer should adhere to for the video to be legalized. Video production requires commitment from the producer for best performance in competitive entertainment industry. Video production has greatly benefited from advanced technology in that recently it is easier and quicker to produce a video.
All the technicalities involved during video production especially with the actors during casting is easily handled especially with an experienced producer. The marketability of the f video is influenced by the ability of the producer to understand his audience for the video to be thrilling enough as well as broaden the scope of the targeted audience. Subtitles have been used by many producers in movie production with the aim of counteracting language barrier especially in situations where there targeted audience use two different languages.
Video production with an intention of making profit requires a producer who is quite knowledgeable on issues related to marketing such as employing copyright regulations to avoid plagiarism and allowing rating by viewers. Use of videos has gained popularity in the modern society in that it is an easy way of passing information to the society and learning institution which is easily interpreted. Video production is very dynamic and has a lot importance as it can be used to preserve live memories, learning purposes, entertainment and more so a source of income. Video production is a way improving talents and hobbies of most young people such as acting, video shooting among others and through this they can raise money while still in school.